Let me state out front, I don’t agree with Brendan Eich’s viewpoint about gay couples. Everyone deserves equal treatment regardless of race, religion, culture, sexual orientation or anything else that makes us unique.
Nonetheless, OKCupid took on a public role of shaping opinion with actions resembling those used by instigators of mob mentality when they issued a message telling people to stop using Mozilla’s Firefox browser without first talking with Mozilla.
Rather than establish communication with Mozilla, OkCupid decided to use their visibility to apply pressure to others (Mozilla). Clearly this is within their right but I think OkCupid forgot something important: the first step to reaching an agreement is letting their adversary know what the problems are as well as provide alternatives or options that can be pursued to help resolve differences.
From Mozilla’s side of the story, it would seem they had no contact with OkCupid prior to the boycott message being made public. There is no question that Mozilla held a share of responsibility in the outrage that ensued but I have more respect for them for one reason - they accepted responsibility for their actions. Mozilla acknowledged they contributed to the problem and are actively looking at how to be better community members.. Perhaps OkCupid will take responsibility by talking about their involvement, its consequences and discuss how they can interact with the community in a healthy, productive manner.